Big Issue conventions/brand values

What is CD2E?

• A magazine that is not controlled by a large publishing house and has more editorial control but a smaller, niche target audience.

• The organisation who fund, physically produce and distribute a magazine.

• A more working class readership.

• A more middle class readership - usually known as ‘Upmarket’.

What readership does the BI have?

• ABE3

• C2DE

• ABC1

• 2ED1

What is satire?

• Use of humour or exaggeration to expose people’s views on topical issues.

• Representations that are different from mainstream culture but all equally acceptable

• A magazine that is not controlled by a large publishing house and has more editorial control but a smaller, niche target audience.

• The organisation who fund, physically produce and distribute a magazine.

What is intertextuality?

• An in-depth way of categorising an audience using a complex range of criteria. Eg. age, national identity, gender, occupation, location, marital status, race etc.

• A magazine that is not controlled by a large publishing house and has more editorial control but a smaller, niche target audience.

• Unique Selling Point - something that the magazine has that another has not.

• The shaping of a text’s meaning through another by making references.

Catagorize the following magazines

Groups:

(a) Mainstream

,

(b) Niche

• Comopolitan

• Vogue

• Classic Cars

• The Biologist

• Empire

• Men's Health

Which of the following demographics are the target audience of BI?

• Teacher

• Graduate

• Doctor

• Manager

Which of these are the convention of a maagzine front cover

• Headline

• Left third

• Coverline

• Subheading

Which of these statements means anti establishment?

• The Big Issue doesn’t align with any particular view or political party so they always provide a fresh and alternative view on current affairs.

• The Big Issue doesn’t align with any particular view or political party so they always provide a fresh and alternative view on current affairs.

• The magazine is known for using humour to exaggerate the message and provide a fresh perspective. They often use caricature.

• This means that The Big Issue opposes any power structures such as the government, monarchy or political leaders. 

Which of these is not a brand value of the BI

• Fresh Perspective on Current Affairs

• Provides direct financial support for the homeless

• represents groups which mainstream media doesn't

• Provides independent journalism and in doing so challenges people perceptions

Is the Big Issue a Charity, a social enterprise, or both?

• charity

• social enterprise

• both