Basics of LinkedIn Marketing

You are launching a campaign for a B2B software company aiming to increase demo downloads among IT decision-makers. Which LinkedIn campaign objective would you choose?

• Website Visits

• Website Conversions

• Engagement

• Lead Generation

You’re running a campaign targeting senior software engineers, and your goal is to track how many people clicked on your ad and went to your website. Which metric would you primarily monitor to evaluate success?

• Impressions

• Click-through Rate (CTR)

• Cost per Lead (CPL)

• Engagement Rate

You are targeting Managers at software companies in the US who are interested in cloud computing. What LinkedIn targeting option allows you to best narrow down this audience?

• Member Skills AND Job Function OR Company Size

• Company Size AND Job Function

• Job Seniority AND Job Function AND Company Industry 

• Interest AND Function OR Skills

You want to create an ad with a strong call-to-action for users to download a whitepaper. Which ad format would be most effective for this purpose?

• Document Ad

• Carrousel

• Video Ad

• Thought Leader

You’ve created a Sponsored Messaging campaign with the goal of generating leads. What metric will best help you measure the efficiency and ROI of the ad?

• Cost per Thousand Impressions (CPM)

• Click-through Rate (CTR)

• Open Rate

• Cost per Lead (CPL)

You want to retarget website visitors who have visited your landing page within the last 30 days. What LinkedIn feature should you use?

• Matched audiences

• Lead Gen Forms

• Interest Targeting

• Demographic Targeting

Your LinkedIn ad campaign has a high cost per click (CPC). What could you adjust to improve the efficiency of your campaign?

• Refine your audience targeting

• Use a longer video

• Decrease Ad Frecuency

• Decrease your budget

Your Website Visits ad campaign has a Click-through Rate (CTR) of 1.5%. Is this a good result, and what does it indicate?

• No, it indicates that the audience targeting needs to be adjusted

• Yes, but the ad needs more conversions

• No, it indicates the budget is too high for the audience size

• It is better to review benchmarks to understand if that is a good number or no for the industry.

Your campaign has successfully driven traffic to your website through Website Visits Campaigns. The next step is to easily capture data from decision-makers who are already familiar with your services, so you can introduce them to your new product. What should your next move be?

• Increase the ad frequency

• Retarget website visitors and launch a lead generation campaign

• Start redirecting them to a form in your website

• Retarget users who did not convert

You are running a campaign to promote an online leadership course to professionals in the financial services industry. Which audience facet would you use to ensure you're targeting individuals in leadership roles?

• Job Title AND Company Category

• Years of experience AND Company Names

• Job Seniority AND Company Industry

• Member Skills AND Job Function