Unique Selling Proposition

A successful USP starts with

• a great product

• loyal customers

• reliable research

• business

A unique selling proposition that says "Our product will help you find a husband or wife within one week" is not effective because

• it's difficult to communicate.

• it doesn't create desire or urgency.

• it isn't specific.

• it probably can't be fulfilled.

When identifying your company's unique selling proposition, you must first

• rank your company in relation to your competitors.

• protect and defend your company's offer.

• repeat your message as often as possible.

• protect and defend your company's offer.

Which company's USP is:

Think Outside the Bun

• McDonalds

• Wendy's

• KFC

• Taco Bell

• Burger King

Feature - Benefit Selling is:

• matching the features of each product to a customer's needs and wants.
• helping a customer pick out a product at work.
• not real
• is a closing technique

Which of the following best describes a company's unique selling proposition:

• Distinct advertising opportunity

• One-of-a-kind benefit

• Exclusive distribution feature

• Specialized product option

A unique selling proposition is an attribute of your product or brand that

• separates your business from competitors

• relates only to your pricing strategy

• can be found anywhere

• shows why customers should buy elsewhere

A primary reason that it is important for a business to identify its unique selling proposition is

• so it can customize its product for global distribution.

• so the business can organize its selling function.

• to eliminate the business’s direct competition.

• to make its product visible to the target market.

A unique selling proposition must be

• significant to everyone.

• general in meaning.

• able to be fulfilled.

• limited in lifespan.

The benefit that a USP communicates to a customer is

• nonspecific

• tangible

• one of a kind.

• monetary