Unique Selling Proposition

Unique Selling Proposition

9th - 12th Grade

20 Qs

quiz-placeholder

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Unique Selling Proposition

Unique Selling Proposition

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Medium

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A successful USP starts with

a great product

loyal customers

reliable research

business

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A unique selling proposition that says "Our product will help you find a husband or wife within one week" is not effective because

it's difficult to communicate.

it doesn't create desire or urgency.

it isn't specific.

it probably can't be fulfilled.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When identifying your company's unique selling proposition, you must first

rank your company in relation to your competitors.

protect and defend your company's offer.

repeat your message as often as possible.

protect and defend your company's offer.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company's USP is:

Think Outside the Bun

McDonalds

Wendy's

KFC

Taco Bell

Burger King

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Feature - Benefit Selling is:

matching the features of each product to a customer's needs and wants.
helping a customer pick out a product at work.
not real
is a closing technique

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best describes a company's unique selling proposition:

Distinct advertising opportunity

One-of-a-kind benefit

Exclusive distribution feature

Specialized product option

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A unique selling proposition is an attribute of your product or brand that

separates your business from competitors

relates only to your pricing strategy

can be found anywhere

shows why customers should buy elsewhere

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