q4 branding

_____  discusses to a brands goal.

• A.Brand Position

• B.Product Position

• C.Both a and b

• C.NEITHER a and b

The company needs to come up with a brand that is   .

• A.Easy to remember

• B.Easy to say

• C.Both a and b

• C.NEITHER a and b

Technology is shifting the manner costumers relate to products   and markets.

• A. Data

• B.Current

• C.Digital

• D.all of the above

A key component in a company's association with costumers, a      characterizes costumers' views and outlooks about a product.

• A.Brand

• B.Service

• C.Product Attribute

• D.all of the above

Advertising promotions can help to make name recognition of the products   but brands are not sustained by advertising but by the

• A.Product Mix

• B.Brand Experience

• C.None of the above

• D.both a and b

The  customer  influences  on  which  of  the  following  brand   characteristics?

• A.Curiosity

• B.Responsiveness

• C.Consistency

• D. Clarity

A variation can  be  positive  under  which  of  the  following   situations.

• A.Customer Satisfaction

• B.Price Differential

• C.Differentiated Products

• D. Consistency

8.  is the manner of creating and continuing a unique place in the market.

A.Positioning

B.Profiling

C.Targeting

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9.Safeguard bath soap, hand soap and moisturizer brands belong to a brand.

A.Segment

B.Family

C.Market

10.  Brand is well-defined as "name, term, sign, symbol, or design, or a combination of these.

• A.true

• B.false

• C.Differentiated Products

• D. Consistency

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9.Safeguard bath soap, hand soap and moisturizer brands belong to a brand.

• A.Segment

• B. Family

• C.Market

• D. Consistency

10.  Brand is well-defined as "name, term, sign, symbol, or design, or a combination of these.

• A.true

• B.false