POST TEST ON PRODUCT nd price

What is the first element of the marketing mix?

• 1. Price

• 1. Place

• 1. Product

• 1. Promotion

1. What type of consumer products do Rolex watches belong to?

• Convenience product

• Shopping product

• Specialty product

• Unsought product

Which of the following is an example of an unsought product?

• Cameras; Hand soap

• Toothpaste; Shampoo

• Life insurance; Educational plan

• Airline tickets; ATM cash withdrawal

What is the first stage of the product life cycle?

• Growth stage

• Maturity stage

• Introduction stage

• Decline stage

Which of the following is a consumer product?

• Raw materials

• Equipment

• Supplies

• Convenience products

Which product is bought frequently and immediately?

• Shopping product
  

• Specialty product
  

• Convenience product
  

• Industrial product

What stage in the product life cycle sees a rapid increase in sales?

• 
  Decline stage
  

• Growth stage
  

• Maturity stage
  

• Introduction stage

What type of industrial product is directly sold to industrial users?

• 
  Equipment
  

• Raw materials
  

• Finished goods
  

• Supplies

Which is an example of a tangible good with accompanying services?

• 
  Insurance
  

• Mobile phone with warranty service
  

• Legal consultation
  

• Teaching services

What stage of the product life cycle occurs when profits drop due to high competition?

• Introduction stage
  

• Growth stage
  

• Maturity stage
  

• Decline stage