Branding and Identity Review

What is a brand?

• A company or a name associated with manufacturing/creating specific products

• A marketing strategy used by companies.

• A logo or symbol representing a company.

• A type of advertisement.

Which of the following is an example of a brand?

• Apple

• Banana

• Carrot

• Potato

A brand's identity is:

• The visual elements that represent the brand

• The financial status of the brand

• The number of employees in the company

• The geographical location of the brand

A company wants to develop a brand identity because:

• It builds trust between a business and consumers

• it increases operational costs.

• it limits market reach.

• it reduces customer loyalty.

What design elements or aesthetics does the brand use that guides someone to want to purchase the product?

• Color scheme and logo design

• Product functionality

• Customer service

• Price and discounts

Let's say a new company has chosen their name, developed a product, and plans to create the company’s brand identity. How does a company begin to develop their brand identity?

• By designing a logo and choosing brand colors

• By hiring a marketing team

• By conducting market research

• By setting up a social media presence

Step 3: Identify Target Audience. How can you identify who a product appeals to?

• By analyzing market trends

• By guessing based on intuition

• By asking random people

• By selecting a target group randomly

Step 3: Identify Target Audience. How can you determine who would benefit from this product?

• By analyzing market trends

• By guessing

• By asking friends

• By random selection

Step 3: Identify Target Audience. How can age be used to identify an audience?

• By determining the age group that is most likely to be interested in the product or service.

• By ignoring age as a factor in audience identification.

• By focusing only on the youngest age group.

• By considering age as the only factor in audience identification.

The creation of a logo involves:

• designing, sketching, and finalizing the concept

• only sketching the concept

• just choosing colors

• printing the logo