Quiz about Business Analytics 2

Question 1

Which of the following is NOT a type of business analytics?

Accepted Answer

Instructive

Answer

Descriptive

Answer

Predictive

Answer

Prescriptive

Question 2

Which type of analytics focuses on "What happened?"

Accepted Answer

Descriptive

Answer

Predictive

Answer

Prescriptive

Answer

Diagnostic

Question 3

ROI stands for:

Accepted Answer

Return on Investment

Answer

Rate of Interest

Answer

Revenue of Income

Answer

Ratio of Input

Question 4

CAC stands for:

Accepted Answer

Customer Acquisition Cost

Answer

Client Application Cost

Answer

Cost of Analytical Calculation

Answer

Competitive Advantage Cost

Question 5

CLV stands for:

Accepted Answer

Customer Lifetime Value

Answer

Client Longevity Value

Answer

Cost-effective Living Value

Answer

Customer Loyalty Volume

Question 6

Which tool is best suited for in-depth data visualization?

Accepted Answer

Tableau/Power BI

Answer

Google Analytics

Answer

Meta Business Suite

Answer

Excel

Question 7

Which type of analytics focuses on "What should we do?"

Accepted Answer

Prescriptive

Answer

Descriptive

Answer

Diagnostic

Answer

Predictive

Question 8

What is considered a "bounce" in Google Analytics?

Accepted Answer

When a user visits a single page and then leaves the website

Answer

When a user clicks on an ad but doesn't land on the website

Answer

When a user fills out a form on a website

Answer

When a user navigates to multiple pages on a website

Question 9

Which of the following is a key metric in Google Analytics?

Accepted Answer

Bounce Rate

Answer

Reach

Answer

Impressions

Answer

Engagement Rate

Question 10

In Google Analytics, what does "Sessions" refer to?

Accepted Answer

A group of interactions one user takes within a given time frame on a website.

Answer

The number of pages viewed on a website.

Answer

The percentage of visitors who leave the website after viewing only one page.

Answer

The total number of unique visitors to a website.

Question 11

What does "Users" refer to in Google Analytics?

Accepted Answer

Number of unique individuals who visited the website

Answer

Total number of visits to the website

Answer

Average time spent on the website

Answer

Percentage of new visitors

Question 12

What is the purpose of setting up goals in Google Analytics?

Accepted Answer

To measure how well the website fulfills its objectives.

Answer

To track the number of website visitors.

Answer

To improve website design.

Answer

To analyze competitor strategies.

Question 13

Which of the following can be tracked as a conversion in Google Analytics?

Accepted Answer

All of the above

Answer

A user viewing a specific page.

Answer

A user submitting a form.

Answer

A user making a purchase.

Question 14

What is the purpose of a custom dashboard in Google Analytics?

Accepted Answer

To visualize key metrics and data.

Answer

To track competitor activity.

Answer

To automate social media posts.

Answer

To design visually appealing graphics.

Question 15

What kind of data can be visualized in Google Analytics?

Accepted Answer

All of the above

Answer

Website traffic

Answer

User demographics

Answer

E-commerce data

Question 16

What is Meta Business Suite used for?

Accepted Answer

Social media analytics and management.

Answer

Website analytics.

Answer

Email marketing.

Answer

Customer relationship management.

Question 17

Which metric measures the total number of times your content was displayed?

Accepted Answer

Impressions

Answer

Reach

Answer

Engagement Rate

Answer

Click-Through Rate (CTR)

Question 18

What does "Engagement Rate" measure?

Accepted Answer

The percentage of people who saw your post and interacted with it.

Answer

The percentage of people who saw your post and liked it.

Answer

The number of followers you have on social media.

Answer

The amount of money you spent on advertising.

Question 19

Which of the following can be analyzed using Meta Business Suite?

Accepted Answer

Social media ad performance.

Answer

Website traffic.

Answer

Email open rates.

Answer

Customer satisfaction scores.

Question 20

Which of the following is NOT a key metric in Meta Business Suite?

Accepted Answer

Bounce Rate

Answer

Reach

Answer

Impressions

Answer

Engagement Rate

Question 21

What is A/B testing used for in Meta Business Suite?

Accepted Answer

To compare different versions of an ad or campaign.

Answer

To analyze competitor strategies.

Answer

To track website traffic and user behavior.

Answer

To automate social media posts.

Question 22

Which of the following is an element that can be A/B tested?

Accepted Answer

All of the above

Answer

Ad copy

Answer

Visuals

Answer

Target audience

Question 23

What is the purpose of ROI analysis in Meta Business Suite?

Accepted Answer

To measure the effectiveness of ad spending.

Answer

To track the number of followers on social media.

Answer

To monitor website loading times.

Answer

To identify trending topics.

Question 24

What is the purpose of "Custom Audiences" in Meta Business Suite?

Accepted Answer

To target specific groups of people with tailored ads.

Answer

To create generic ad campaigns.

Answer

To generate fake followers and engagement.

Answer

To design visually appealing graphics.

Question 25

Which metric measures the percentage of visitors who make a purchase?

Accepted Answer

Conversion Rate

Answer

Average Order Value

Answer

Cart Abandonment Rate

Answer

Customer Lifetime Value

Question 26

What does "Average Order Value" measure?

Accepted Answer

The average amount spent per order.

Answer

The total revenue generated by an e-commerce store.

Answer

The number of orders placed per day.

Answer

The percentage of customers who return to make another purchase.

Question 27

What does "Cart Abandonment Rate" measure?

Accepted Answer

The percentage of customers who add items to their cart but do not complete the purchase.

Answer

The percentage of customers who return a product.

Answer

The percentage of customers who leave a negative review.

Answer

The percentage of customers who unsubscribe from an email list.

Question 28

What is the goal of sales funnel optimization?

Accepted Answer

To maximize the number of sales.

Answer

To increase website traffic.

Answer

To improve customer satisfaction.

Answer

To reduce advertising costs.

Question 29

Which of the following is a stage in the e-commerce customer journey?

Accepted Answer

All of the above

Answer

Awareness

Answer

Consideration

Answer

Purchase

Question 30

What is the goal of CLV analysis?

Accepted Answer

To estimate the total revenue a customer will generate over their relationship with a business.

Answer

To track the number of followers on social media.

Answer

To monitor website loading times.

Answer

To identify trending topics.

Question 31

What is Cohort Analysis used for?

Accepted Answer

To analyze the behavior of groups of customers over time.

Answer

To track individual customer behavior.

Answer

To automate social media posts.

Answer

To design visually appealing graphics.

Question 32

What is "Gross Margin"?

Accepted Answer

Revenue minus the cost of goods sold.

Answer

Revenue minus all expenses.

Answer

Total assets minus total liabilities.

Answer

Total sales minus marketing expenses.

Question 33

What is the role of financial metrics in e-commerce analytics?

Accepted Answer

To measure the profitability of the business.

Answer

To track website traffic.

Answer

To manage social media accounts.

Answer

To automate email marketing campaigns.

Question 34

Which of the following is NOT a tool used in this course?

Accepted Answer

Adobe Photoshop

Answer

Google Analytics

Answer

Meta Business Suite

Answer

Excel

Question 35

What is the purpose of data visualization?

Accepted Answer

To make data easier to understand and interpret.

Answer

To create visually appealing graphics.

Answer

To manage social media accounts.

Answer

To automate email marketing campaigns.

Question 36

Which of the following is a key skill for a business analyst?

Accepted Answer

All of the above

Answer

Data analysis

Answer

Communication

Answer

Problem-solving

Question 37

Why is it important to have a strong understanding of business analytics?

Accepted Answer

All of the above

Answer

To make data-driven decisions.

Answer

To improve business performance.

Answer

To gain a competitive advantage.

Question 38

Which metric helps in evaluating the efficiency of marketing campaigns in terms of cost?

Accepted Answer

CAC

Answer

CLV

Answer

Profit Margin

Answer

Conversion Rate

Question 39

Which application of business analytics is most relevant for predicting future sales trends?

Accepted Answer

Predictive Analytics

Answer

Descriptive Analytics

Answer

Diagnostic Analytics

Answer

Prescriptive Analytics

Question 40

In the context of e-commerce, what does a high cart abandonment rate indicate?

Accepted Answer

Issues in the checkout process

Answer

Highly satisfied customers

Answer

Effective product marketing

Answer

Strong brand loyalty

Question 41

What function in Excel would you use to calculate the average of a range of numbers?

Accepted Answer

AVERAGE

Answer

SUM

Answer

COUNT

Answer

MEDIAN

Question 42

Which Excel feature is best for filtering a dataset based on specific criteria?

Accepted Answer

Filter

Answer

Pivot Tables

Answer

Charts

Answer

Sort

Question 43

What type of chart is most suitable for showing trends over time?

Accepted Answer

Line Chart

Answer

Pie Chart

Answer

Bar Chart

Answer

Scatter Plot

Question 44

Which of the following is primarily a data visualization tool?

Accepted Answer

Tableau

Answer

Excel

Answer

Google Analytics

Answer

Meta Business Suite

Question 45

Which platform is ideal for managing and analyzing social media campaigns?

Accepted Answer

Meta Business Suite

Answer

Google Analytics

Answer

Tableau

Answer

Excel

Question 46

If your website's bounce rate is high, what might this indicate?

Accepted Answer

The website is not relevant to the user's search query.

Answer

The website is loading quickly.

Answer

The website's content is highly engaging.

Answer

The website has a user-friendly design.

Question 47

A decrease in website traffic combined with a drop in conversion rates suggests:

Accepted Answer

A potential issue with SEO or advertising.

Answer

An improved user experience.

Answer

A successful marketing campaign.

Answer

Increased customer loyalty.

Question 48

What is the purpose of calculating the median in a dataset?

Accepted Answer

To find the middle value when the data is ordered.

Answer

To find the most frequently occurring value.

Answer

To calculate the average value.

Answer

To measure the spread of the data.

Question 49

Which measure indicates the spread or dispersion of data points in a dataset?

Accepted Answer

Standard Deviation

Answer

Mean

Answer

Median

Answer

Mode

Question 50

What does correlation measure?

Accepted Answer

The strength and direction of a linear relationship between two variables.

Answer

Causation between two variables.

Answer

The central tendency of a dataset.

Answer

The variability within a single variable.

Business Analytics 2

50 questions

Which of the following is NOT a type of business analytics?

Which type of analytics focuses on "What happened?"

ROI stands for:

CAC stands for:

CLV stands for:

Which tool is best suited for in-depth data visualization?

Which type of analytics focuses on "What should we do?"

What is considered a "bounce" in Google Analytics?

Which of the following is a key metric in Google Analytics?

In Google Analytics, what does "Sessions" refer to?

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