Unit 4 Quiz

Unit 4 Quiz

10th Grade

54 Qs

quiz-placeholder

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Unit 4 Quiz

Unit 4 Quiz

Assessment

Quiz

Business

10th Grade

Practice Problem

Medium

Created by

LEIGH ANN DAWSON

Used 40+ times

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54 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Indicate whether the following sentence is true or false: Social media first gained popularity as a marketing tool in sports and entertainment in the late 1980s.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Indicate whether the following sentence is true or false: Drone broadcasting represents an example of the impact of technology on sports and entertainment.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Indicate whether the following sentence is true or false: Display advertising utilizes paid search campaigns where ads appear on search engine results pages.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Indicate whether the following sentence is true or false: Technology and innovation have influenced the way today’s consumers shop.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Indicate whether the following sentence is true or false: Social media marketing has typically been ineffective in managing publicity, brand image, and reputation.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Indicate whether the following sentence is true or false: In social media marketing, scalability refers to the ability of a sports or entertainment property to scale virtual walls, meaning it allows marketers to break down barriers that have traditionally made it harder to reach consumers (fans).

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Indicate whether the following sentence is true or false: Digital marketing is the process of actively promoting products and services using digital distribution channels as an alternative to more traditional mediums.

True

False

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