IGCSE Business Studies - 3.3.4 Marketing Mix - Promotion Quiz
Authored by Kate Gleaves
Business
9th Grade
Used 28+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the main aim of promotion?
To reduce production costs
To increase consumer awareness and sales
To hire more employees
To eliminate competition
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is NOT a key aim of promotion?
Informing potential customers about a product
Persuading customers to buy a product
Increasing brand loyalty
Reducing the quality of the product
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A business might use promotion to:
Attract new customers
Keep existing customers loyal
Differentiate its products from competitors
All of the above
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
How does promotion help a business increase market share?
By producing cheaper products
By increasing brand awareness and attracting more customers
By reducing the workforce
By focusing only on cost-cutting
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is an example of above-the-line promotion?
Personal selling
Sponsorship
Television advertising
Free samples
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is a form of sales promotion?
TV commercials
Discount coupons
Radio advertisements
Newspaper articles
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A company using social media advertisements is engaging in:
Personal selling
Public relations
Digital marketing
Direct mail
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