IGCSE Business Studies - 3.3.4 Marketing Mix - Promotion Quiz

What is the main aim of promotion?

• To reduce production costs

• To increase consumer awareness and sales

• To hire more employees

• To eliminate competition

Which of the following is NOT a key aim of promotion?

• Informing potential customers about a product

• Persuading customers to buy a product

• Increasing brand loyalty

• Reducing the quality of the product

A business might use promotion to:

• Attract new customers

• Keep existing customers loyal

• Differentiate its products from competitors

• All of the above

How does promotion help a business increase market share?

• By producing cheaper products

• By increasing brand awareness and attracting more customers

• By reducing the workforce

• By focusing only on cost-cutting

Which of the following is an example of above-the-line promotion?

• Personal selling

• Sponsorship

• Television advertising

• Free samples

Which of the following is a form of sales promotion?

• TV commercials

• Discount coupons

• Radio advertisements

• Newspaper articles

A company using social media advertisements is engaging in:

• Personal selling

• Public relations

• Digital marketing

• Direct mail

Which type of promotion is likely to have an immediate effect on sales?

• Billboards

• Free samples and discounts

• Brand sponsorship

• Public relations campaigns

An advantage of using TV advertising is:

• It is inexpensive

• It can reach a wide audience

• It only targets local customers

• It guarantees instant sales

Sales promotion methods such as "Buy One, Get One Free" are useful because:

• They increase short-term sales

• They reduce product costs

• They are always more effective than advertising

• They ensure long-term customer loyalty