Digital Marketing Concepts

Social media marketing benefits for marketers

• Lower cost of entry

• Increased print advertising

• Higher television ad costs

• Limited audience reach

Content Marketing

• Consistently creating and distributing valuable, relevant content to attract, retain, and engage audiences.

• A strategy focused solely on social media engagement.

• A method of advertising through paid promotions only.

• Creating content without any specific target audience.

Reads

• A measurement of how often content has been viewed or read, helping an organization understand which content fans enjoy most.

• A method to track the number of likes on social media posts.

• A technique for measuring audience engagement through comments and shares.

• A way to analyze the time spent on a webpage by users.

Forwards

• A measurement of the number of times an email or message has been forwarded, indicating its virality and personal endorsement.

• A count of how many times a message has been read by different users.

• The total number of emails sent by a user in a day.

• A metric for the number of replies received on a message.

Location-based marketing

• A marketing strategy that uses data about a person’s geographical location to deliver targeted marketing messages or content at the right moment and location.

• A method of advertising that focuses on social media engagement.

• A technique for increasing website traffic through SEO optimization.

• A strategy that involves sending emails to potential customers based on their interests.

Mobile marketing

• Marketing to consumers through mobile-specific strategies, including SMS, apps, and responsive design.

• A strategy that focuses solely on social media advertising.

• A traditional marketing approach using print media.

• Marketing that targets desktop users exclusively.

Download numbers

• A metric that indicates deeper engagement, typically involving content like apps, games, or exclusive digital content.

• A measure of the total number of users visiting a website.

• A statistic that tracks the number of purchases made online.

• An indicator of the total revenue generated from digital sales.

Search Advertising

• Utilizing paid search campaigns where ads appear on search engine results pages.

• Creating organic content to improve search engine rankings.

• Using social media platforms to promote products and services.

• Sending promotional emails to a list of subscribers.

Key areas where technology can be applied in sports and entertainment

• Sales and Marketing

• Customer Service and Operations

• Video Games and esports

• Culinary Arts and Cooking

Scalability

• The ability to increase the number of users without affecting performance.

• The ability of a platform to manage and accommodate growth in followers and interactions without compromising user experience.

• The capacity to reduce costs while maintaining quality.

• The capability to enhance security measures during peak usage.