Market Segmentation Quiz

Rewarding customers for using the product frequently or sharing it with others

• Benefits

• Loyalty

• Occasions

• Usage Rate

Aiming at how you think

• Demographic

• Psychographic

• Behavioral

• Geographic

Aiming at where you live

• Demographic

• Psychographic

• Behavioral

• Geographic

Creating different versions of the same product, catering to different events

• Benefits

• Loyalty

• Occasions

• Usage Rate

Which of these is NOT a demographic

• Gender

• Occupation

• Education Level

• Interests

Appealing to fond memories from someone's childhood would be

• Demographic

• Psychographic

• Geographic

• Behavioral

Family Lifecyle is part of

• Demographic

• Psychographic

• Geographic

• Behavioral

Packaging the product in various amounts to appeal to how often the product is used

• Benefits

• Loyalty

• Occasions

• Usage Rate

Ensuring your flyer is in English on one side and Spanish on the other is

• Demographic

• Psychographic

• Geographic

• Behavioral