網路行銷
Authored by Jessica Liao
Social Studies
University
Used 6+ times
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8 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
下列何者是網路行銷特性？
在地化
互動性
高成本
不可測量性
2.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
下列何者不是4P
價格
推廣
消費
通路
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
下列何者不是麥可‧波特提出的行銷策略？
成本領導策略
集中化策略
差異化策略
聯盟策略
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
下列何者不是網路意見領袖？
歌手
網路紅人
YouTuber
部落客
5.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
下列何者是網路行銷常用的專有名詞？
csr
com
cpm
ccu
6.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
通常網路使用者的行為模式，下列哪一項有誤？
FB留言
查 詢相關網路資訊
線上客服討論
直接去實體門市問。
7.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
下列何者不是網路行銷常用的專用工具？
IG
臉書
無名小站
關鍵字廣告
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