Marketing Quiz

Which of the following consumer goods that the consumer either does not know about it or knows about but does not normally think of buying?

• Convenience Products

• Specialty products

• Shopping Products

• Unsought Products

For example, most consumers would perceive a bottle of Chanel perfume as a high-quality, expensive product. But the same perfume in an unmarked bottle would probably be viewed as lower in quality, even if the fragrance were identical. What product decision is asked?

• Branding

• Labelling

• Packaging

• Product Attributes

A passenger is buying transport service when riding a plane. What customer-Value Hierarchy is this?

• Augmented Benefit

• Basic Product

• Core Product

• Expected Product

Which of the following is NOT belong about branding that adds value to the consumers and society?

• Branding also increases innovation by giving producers an incentive to look for new features that can be protected against imitating competitors. Thus, branding results in more product variety and choice for consumers

• The brand name makes it easier for the supplier to process orders and track down problems

• Those who favor branding suggest that it leads to higher and more consistent product quality

• Branding helps shoppers because it provided much more information a product and where to find them

Which of the following is NOT an element of supply chain management?

• Distribution and Transportation

• Inventory

• Labor

• Production

Providing marketing information is an important channel activity. Businesses rely on marketing information to determine ____.

• What to name their products

• How intermediaries are performing

• How much to charge for their products

• Their target markets needs and wants

A wholesaler breaks down a large shipment of a product and sells portions of it to several retailers. The wholesaler is reducing a discrepancy of ____.

• Assortment

• Installation

• Quantity

• Promotion

A retailer buys a variety of toys from a number of different producers and makes them all available for sale in the same place. The retailer is reducing a discrepancy of ____.

• Assortment

• Installation

• Quantity

• Promotion

Channel members add value to a product by _______.

• Pursuing individual goal

• Making products costly

• Bridging the major time, place and possession gaps

• Making the product difficult for consumers to find

What is the predominant promotion technique used by Lazada and Shoppe?

• Advertising

• Direct Marketing

• Personal Selling

• Sales promotion