Propaganda Techniques

Associates a respected person or someone with experience to endorse a product or cause.

• Testimonial
• Bandwagon
• Card-Stacking
• Glittering Generality
• Name Calling

Convinces the public that the propagandist's views reflect those of the common person.

• Plain Folks
• Bandwagon
• Card-Stacking
• Glittering Generality
• Name Calling

Creates an extreme association with a person or group within a general population, often using negative stereotypes.

• Name Calling
• Bandwagon
• Card-Stacking
• Glittering Generality
• Plain Folks

Biased information that is spread for the purpose of promoting some cause.

• Propaganda
• Bandwagon
• Card-Stacking
• Glittering Generality
• Name Calling

Employs vague, sweeping statements or slogans using language tied to deeply held values and beliefs.

• Glittering Generality
• Bandwagon
• Card-Stacking
• Name Calling
• Plain Folks

Suggests everyone is doing or supporting something, so you should, too. This appeals to the desire to conform.

• Bandwagon
• Card-Stacking
• Glittering Generality
• Name Calling
• Plain Folks

Carries over the authority and approval of one thing to another, often using symbols to stir emotions.

• Transfer
• Bandwagon
• Card-Stacking
• Glittering Generality
• Name Calling

Uses selective omission of facts to present the best case for one side and the worst for the opposing side.

• Card-Stacking
• Bandwagon
• Glittering Generality
• Name Calling
• Plain Folks