Unit 2 Business Essentials

Having positive customer relations means keeping customers

• Happy

• Richer

• Popular

• Satisfied

Technology helps with positive customer relations because it gives customers:

• Discounts on products

• Greater access to the business

• More power than the business

• A reason to buy products

Businesses use technology to build positive customer relations by

• Creating targeted marketing campaigns (targeted ads, etc.)

• Placing pop up ads on websites

• Sending unsolicited emails

• Calling customers at home

The most important part in a businesses customer relations is its:

• Business environment

• Technology

• People

• Business Process

Customer relations skills such as courtesy and friendliness should be emphasized during a business's:

• Market Research

• Hiring Process

• Technology Planning

• Facilities Design

A producer is someone who:

• Sells products

• Is very creative

• Employs others

• Makes things

Retailing takes place whenever goods are:

• Exchanged for other goods

• Sold in a retail establishment

• Offered for sale

• Sold to the ultimate consumer

Which statement about wholesale trade businesses is true?

• They operate only from distribution centers

• They operate only from mail order warehouses

• They operate in areas convenient to all customers

• They operate from a variety of business premises (locations)

What do service businesses sell?

• Retail Merchandise

• Raw Goods

• Wholesale Merchandise

• Intangible Activities

A large retailer feels like they have a duty to contribute to the wellbeing of society so they donate a portion of their proceeds to charity, this demonstrates:

• Social Responsibility

• Voluntary Chains

• E-tailing

• Wholesaling