Quiz Profundización marketing

Quiz Profundización marketing

University

5 Qs

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Quiz Profundización marketing

Quiz Profundización marketing

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University

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Martha Ximena Silva Manrique

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

¿What is the main purpose of Brand Positioning?

To create a unique logo for the brand

To influence customer perception of a brand

To design a product's packaging

To analyze the competitors' financials

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT part of the Brand Positioning process?

Preliminary analysis

Creating a brand's tagline

Setting internal financial goals

Identifying brand differentiators

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What question is crucial for defining a brand’s Unique Value Proposition?

What are our competitors doing?

Why are we important to our audience?

How much should we charge for our products?

Where is our brand headquarters located?

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which phase involves defining the brand's core values, strengths, and weaknesses?

Preliminary analysis

Differentiation

Discovery and Application

Articulation and Explanation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one key element when introducing the brand to the world?

Creating an internal brand manifesto

Building a website

Defining customer experience touchpoints

Designing the company's financial strategy