Lesson 12-1 Review

What is one of the four Ps of marketing that involves communication to inform, persuade, or remind potential customers about a product or service?

• Price

• Product

• Promotion

• Place

What is the term used to describe the combination of different types of communication methods used to promote a product?

• Marketing Mix

• Promotional Mix

• Sales Strategy

• Advertising Plan

What concept involves coordinating all promotional activities to provide a consistent message across all audiences?

• Integrated Marketing Communications

• Direct Marketing

• Public Relations

• Sales Promotion

What is the main goal of promotion in marketing?

• To reduce production costs

• To communicate with potential customers and influence their buying behavior

• To improve employee satisfaction

• To increase product shelf life

What is product promotion?

• Promoting the company as a whole

• Promoting specific products

• Promoting employee benefits

• Promoting environmental sustainability

What is an example of product promotion?

• Promoting the company's environmental efforts

• Promoting Disney+ Subscription Services

• Promoting employee training programs

• Promoting the company's financial reports

What does institutional promotion focus on?

• Promoting specific products

• Promoting the company rather than its products

• Promoting customer feedback

• Promoting sales discounts

What is an example of institutional promotion?

• Promoting a new product line

• Promoting the image of the company as a whole

• Promoting seasonal sales

• Promoting customer loyalty programs

What are the three main purposes of promotion according to the learning material?

• To inform, persuade, or entertain

• To inform, persuade, or remind

• To educate, entertain, or remind

• To persuade, entertain, or educate

What do messages that inform typically provide?

• Entertainment

• Persuasion

• Information or education

• Reminders