Domain 2 Lesson 1 Quiz

Ellie owns a tumbling gym. She compiled a list of nearby competitors. Classify the following business as either direct or indirect competition:

Gymnast training center

• Direct competition

• Indirect competition

Ellie owns a tumbling gym. She compiled a list of nearby competitors. Classify the following business as either direct or indirect competition:

Cheerleading gym

• Direct competition

• Indirect competition

Tom runs a car repair shop with dependable employees. Recently he has seen an increase in customers needing work done. He knows that he needs to replace one of the lift machines but is struggling to finance it. There are other repair shops in the neighborhood. Identify the SWOT analysis element below:

Dependable employees

• Strength

• Opportunity

• Threat

• Weakness

Tom runs a car repair shop with dependable employees. Recently he has seen an increase in customers needing work done. He knows that he needs to replace one of the lift machines but is struggling to finance it. There are other repair shops in the neighborhood. Identify the SWOT analysis element below:

Repair shop competitors

• Strength

• Opportunity

• Threat

• Weakness

An internet article about fashion trends seen in Europe was used to select inventory for a small boutique. What type of data was used in this scenario?

• Secondary

• Ancillary

• Primary

• Binary

A(n) ___________ competitor is a business that sells different products or services but is similar enough to be competitive with another business. [Evaluate Competition]

• indirect

• direct

Mark designs logos for businesses in his city. He mostly works with local bakeries. What is Mark’s target market?

• Females, ages 13-19

• Males, ages 20-40

• Kids, ages 2-12

• Adults, ages 25-60

Tom runs a car repair shop with dependable employees. Recently he has seen an increase in customers needing work done. He knows that he needs to replace one of the lift machines but is struggling to finance it. There are other repair shops in the neighborhood. Identify the SWOT analysis element below:

Increased customers

• Strength

• Opportunity

• Threat

• Weakness

A focus group was formed to provide opinions for a target market. What type of data is being collected from the focus group?

• Binary

• Secondary

• Ancillary

• Primary

Ellie owns a tumbling gym. She compiled a list of nearby competitors. Classify the following business as either direct or indirect competition:

Trampoline park

• Direct competition

• Indirect competition