Megatrends Quiz

Megatrends are best described as:

• Short-term market fluctuations.

• Rapid technological inventions.

• Large-scale, long-lasting social, economic, political, environmental, and technological changes.

• Minor consumer preference shifts.

What does the STEEP framework, used to categorize megatrends, stand for?

• Sustainability, Technology, Economy, Environment, Politics.

• Social, Tourism, Economy, Environment, Policy.

• Social, Technological, Economic, Environmental, Political.

• Sustainable, Technological, Ethical, Environmental, Practical.

Which of the following is a significant social trend likely to increase participation in tourism?

• Decreasing disposable income.

• Population growth.

• More rigid work schedules.

• Reduced environmental awareness.

An aging global population is a key social megatrend that is leading to:

• A decline in demand for travel.

• Less need for accessible tourism options.

• Increased demand among elderly tourists.

• A preference for physically demanding holidays.

The increasing emphasis on health and wellness is a social megatrend driving the growth of:

• Mass tourism.

• Adventure sports only.

• Wellness tourism.

• Budget travel.

As more people live in cities (urbanization), what is a likely impact for nature-based tourism?

• Decreased interest in natural environments.

• Easier access to remote wilderness areas.

• Increased demand for nearby green spaces and nature experiences.

• A focus solely on urban tourism offerings.

Changes in household composition, such as more single-person households, can lead to:

• Less time and money for leisure.

• A greater focus on family package deals.

• Potentially more individual travel and diverse preferences.

• A reduced interest in social activities during travel.

Increasing cultural diversity as a social megatrend suggests that tourism destinations should:

• Target only the largest demographic groups.

• Promote a uniform cultural experience.

• Cater to a wider range of needs and preferences.

• Ignore diverse cultural backgrounds.

The shifting of demographic and economic influence from West to East and to cities implies that the tourism sector needs to:

• Continue focusing on traditional Western markets.

• Disregard the needs of urban travelers.

• Adapt to the demands of new global consumer groups.

• Expect a decline in international travel.

What is a key characteristic of a megatrend?

• It has a short-term impact on society.

• It affects only one specific industry.

• It unfolds slowly but has long-lasting, broad effects.

• It is easily reversed by minor events.