The Ultimate Portfolio Power Play: Mastering Account Strategy!

The Ultimate Portfolio Power Play: Mastering Account Strategy!

Professional Development

20 Qs

quiz-placeholder

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The Ultimate Portfolio Power Play: Mastering Account Strategy!

The Ultimate Portfolio Power Play: Mastering Account Strategy!

Assessment

Quiz

Professional Development

Professional Development

Easy

Created by

Verina Ong

Used 5+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the two key factors in the Portfolio Analysis Matrix?

Profitability & Market Share

Account Attractiveness & Business Relationship Strength

Revenue & Sales

Customer Satisfaction & Retention

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does a “Strategic Account” represent?

A small account that requires little management

A key client with high value & a strong relationship

A new account with no past business history

A client with high revenue but no long-term potential

3.

FILL IN THE BLANK QUESTION

1 min • 1 pt

The ___________ account is a high-value client with a weak relationship.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main goal of managing a “Strategic Account”?

Minimise time and effort spent on the client

Maintain a basic business relationship

Invest heavily in long-term partnerships

Gradually reduce contact with the client

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which account type is considered a “low-priority” account?

Strategic Account

Status Account

Star Account

Streamline Account

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why do companies still manage Streamline Accounts instead of dropping them?

They are sometimes necessary for cash flow

They are fun to work with

They bring in high profit margins

They always have potential for growth

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What should a business do with Status Accounts?

Drop them

Reduce all investments in them

Maintain service levels but avoid extra investment

Treat them as Strategic Accounts

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