Chapter 10 Vocabulary Part I (1-16)

1. something that has no physical form.

• intangible
• business consumers
• buying motives
• consumer-decision making process
• final consumers

2. the blending of four marketing elements— products, distribution, price, and promotion.

• marketing mix
• business consumers
• buying motives
• consumer-decision making process
• final consumers

3. characterized by the differences in the type and quality of service provided.

• heterogeneous
• business consumers
• buying motives
• consumer-decision making process
• final consumers

4. persons, companies, and organizations that buy products for the operation of a business, for incorporation into other products and services, or for resale to their customers.

• business consumers
• buying motives
• consumer-decision making process
• final consumers
• heterogeneous

5. finding solutions to problems through carefully designed studies involving customers.

• marketing research
• business consumers
• buying motives
• consumer-decision making process
• final consumers

6. the reasons consumers decide what products and services to purchase.

• buying motives
• business consumers
• consumer-decision making process
• final consumers
• heterogeneous

7. something that is consumed at the same time it is produced.

• inseparable
• business consumers
• buying motives
• consumer-decision making process
• final consumers

8. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

• marketing
• business consumers
• buying motives
• consumer-decision making process
• final consumers

9. the specific sequence of steps consumers follow to make a purchase.

• consumer-decision making process
• business consumers
• buying motives
• final consumers
• heterogeneous

10. persons who buy products and services mostly for their own use.

• final consumers
• business consumers
• buying motives
• consumer-decision making process
• heterogeneous