Selling Product and Services

Communication is the key to satisfying customer needs and wants.

• True

• False

One of the biggest traps a marketing writer can fall into is confusing features vs. benefits.

• True

• False

Features are the actual characteristics and capabilities of your product.

• True

• False

Referral marketing is the method of promoting products or services to new customers through word of mouth.

• True

• False

Word of mouth is a powerful tool for building your business and the right words are key to obtaining it.

• True

• False

Merchandising is the process and function of designing and delivering the product to ensure customers satisfaction.

• True

• False

Retailers have to present right assortments of merchandise.

• True

• False

Goods that are in demand for a very short period of time is called fad.

• True

• False

To identify the features of your product or service. Look at what you offer, and ask: How is it made?

• What is it made of?

• How is it packaged and delivered?

• What is new or unique about it?

• Does it offer a bonus?

• All

Which one is Principles of Merchandising

• Customer Delight:

• CRM:

• Present Right Assortment:

• Offer What Customer Wants

• All