MKTG 260 Chap 13 MarCom Quiz

What concept is applied as a framework for goal setting in marketing communications?

• SWOT Analysis

• AIDA

• PEST Analysis

• 4Ps of Marketing

Which of the following is NOT a function of marketing communication?

• Persuades

• Reminds

• Disconnects

• Connects

What does integrated marketing communications aim to do?

• Separate marketing strategies

• Combine all elements of the marcom mix

• Focus only on advertising

• Ignore overall goals

Which goal of Marcom is focused on maintaining awareness?

• Engage

• Remind

• Connect

• Persuade

What is a key characteristic of the goals of Marcom?

• They are independent

• They overlap

• They are sequential

• They are unrelated

What are the overall marketing objectives mentioned in the diagram?

• Inform, Persuade, Remind, Engage, Connect

• Sell, Buy, Trade, Negotiate, Close

• Plan, Execute, Control, Monitor, Evaluate

• Design, Develop, Deliver, Support, Maintain

What is the final component in the diagram that the Marketing Mix leads to?

• Target Market

• Promotion Plan

• Sales Strategy

• Customer Feedback

Which of the following is a part of the Overall Marketing Objectives?

• Engage

• Design

• Develop

• Support

What role does 'Noise' play in the communication process?

• Enhances the message

• Distributes the message

• Interprets the message

• Distracts the receiver

What is the role of 'Decoding' in the communication process?

• Sending the message

• Crafting the message

• Receiver's interpretation of the message

• Distracting the receiver