Branding in Marketing_Chap 8_REV

What role does a brand play in corporate social responsibility (CSR) and environmental, social, and corporate governance (ESG)?

• A financial asset

• A marketing tool

• A catalyst

• A communication channel

What is a disadvantage of Branding for Benefit in non-profit organizations?

• It can lead to increased operational costs.

• It may cause confusion among donors.

• It reduces the organization's visibility.

• It limits the organization's reach.

What does the current definition of a brand emphasize?

• Its logo

• Its price

• Its reputation

• Its location

How is a brand's reputation created according to the current definition?

• Through advertising

• Through consistent behavior across all aspects of operations

• Through pricing strategies

• Through market research

What is a brand defined by beyond its visual representation?

• The products it sells

• The feeling it evokes

• The market share it holds

• The advertisements it runs

Which brand had the highest valuation in Interbrand's 2022 report?

• Microsoft

• Amazon

• Apple

• Google

Which brand is not in the top 5 according to the 2022 report?

• Samsung

• Apple

• Microsoft

• Amazon

Which brand had the smallest valuation among the top 10?

• Nike

• Disney

• Mercedes

• Coca-Cola

What is the main attribute for Nike's brand value according to the report?

• Environmental campaigns

• High sales

• Celebrity endorsements

• Large market share

Which company was told by the ASA to make plain the basis of environmental claims to consumers?

• HSBC Bank

• United Airlines

• Mercedes-Benz

• Oatly