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HISTORY OF ADVERTISING

Authored by Priyam Ghosh

Journalism, Philosophy, Social Studies

University

20 Questions

Used 12+ times

HISTORY OF ADVERTISING
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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What is the origin of 'advertising as a word'?

Spanish

Latin

French

German

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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What does 'advertere' means

To ignore

To turn attention or turn heads

To glance

To relax

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The most widely accepted definition of advertising is given by

David Ogilvy

Prasoon Joshi

American Marketing Association

Alyque Padamsee

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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“Advertising is a non-personal form of communication conducted through paid media under clear sponsorship”

Philip Kotler

David Ogilvy

John Kennedy

C H Sandage

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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Who had the 'No Mask, No Ride' Campaign in 2020?

Ola

Lyft

Uber

Meru

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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Which dating app showed social distancing norms through its campaign?

Tinder

OkCupid

Bumble

Hinge

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Who was the brand ambassador for India's fight against Corona?

Aamir Khan

Akshay Kumar

Sharukh Khan

Dilip Kumar

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