Grade 7 Ch. 11 Lessons 3 and 4

Which word refers to a calculated effort to trick or fool others?

• Fraud

• Endorsement

• Warranty

Which word refers to a statement of approval?

• Fraud

• Endorsement

• Warranty

What is an infomercial?

• A long TV commercial

• An ad for a product

• Seems to present information rather than sell a product

• All of the above

What is the purpose of comparison shopping?

• To buy the first product you see

• To compare prices and quality before buying

• To avoid buying products

• To sell products to others

What is an advertisement?

• A message designed to influence consumers to buy a product or service.

• A detailed comparison of different products.

• A list of product drawbacks.

• A personal review of a product.

What do advertisers spend billions of dollars on?

• Manufacturing products

• Selling products and services

• Designing products

• Transporting products

What is a calculated effort to trick or fool others in advertising called?

• Endorsement

• Infomercial

• Fraud

• Quackery

What are generic products?

• Products with unique packaging

• Products sold in plain packages at lower prices

• Products that are always of lower quality

• Products that are more expensive than brand-name products

What is a warranty?

• An agreement to fix a product or refund money

• It only works if the product doesn't work correctly

• It is from a company or a store

• All of the above

What might advertisers pay actors or athletes to do?

• Criticize a product

• Endorse a product

• Ignore a product

• Design a product