Cuestionario sobre Ventaja Competitiva

What are the two main types of competitive advantage according to Porter?

• Innovation and brand

• Cost leadership and differentiation

• Market share and customer loyalty

• Vertical integration and diversification

Which of the following is NOT one of Porter's Five Forces?

• Threat of new entrants

• Bargaining power of suppliers

• Government regulations

• Rivalry among existing competitors

A company that is "stuck in the middle" fails to:

• Achieve cost leadership or differentiation

• Invest in research and development

• Expand globally

• Collaborate with suppliers

What is the key to maintaining competitive advantage?

• Frequent price cuts

• Create barriers to imitation

• Maximize short-term profits

• Ignore industry trends

What strategy targets a narrow market segment?

• Cost leadership

• Differentiation

• Focus

• Diversification

The value chain analysis divides a company's activities into:

• Primary and support activities

• Internal and external processes

• Short-term and long-term objectives

• Domestic and international operations

The profitability of the industry is determined by:

• The equilibrium of the Five Forces

• The number of competitors

• Advertising budgets

• CEO's leadership style

Which of the following is a risk of a differentiation strategy?

• Buyers may not value the uniqueness enough to pay a premium price

• Requires minimal investment in R&D

• Guarantees a high market share

• Eliminates the need for customer service

What can erode a cost leader's advantage?

• Technological advances by competitors

• High customer loyalty

• Stable relationships with suppliers

• Government subsidies

The corporate strategy in a diversified company should focus on:

• Isolating the business units from each other

• Exploiting the interrelationships between the units

• Standardizing products across all units

• Avoiding any shared resources