Marketing Basics and Advertising

What is marketing?

• Selling only online

• Making products cheaper

• Promoting and selling products or services

• Only advertising on TV

What is a target market?

• A place where people shop

• A group of people a business wants to reach

• A type of advertisement

• A new product launch

Why is customer service important?

• It helps increase sales

• It makes customers unhappy

• It lowers prices

• It does not matter in marketing

Which of the following is NOT a marketing strategy?

• Social media ads

• Billboards

• Ignoring customers

• Sponsorships

What is the purpose of a brand logo?

• To make the company look fancy

• To help customers recognize a company

• To raise prices

• To get rid of competition

What is the main goal of advertising?

• To entertain people

• To inform and persuade customers

• To stop customers from buying

• To increase business expenses

Which is an example of digital marketing?

• A newspaper ad

• A TV commercial

• A Facebook advertisement

• A billboard

Why do businesses use social media for marketing?

• To talk to employees

• To reach a larger audience

• To keep their marketing secret

• To avoid selling products

What is a slogan?

What does "word-of-mouth marketing" mean?

• Talking to customers over the phone

• Customers telling others about a product

• A business writing an ad

• A store giving away free products