Wrigley's Gum Advertising Strategies

In 1907, what did Wrigley do to continue selling his gum during bad business times?

• Introduced a new flavor

• Lowered the price

• Offered free samples

• Increased advertising

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Wrigley's motto for selling gum was:

• "Double Your Pleasure, Double Your Fun"

• "The Freshmaker"

• "Have a Break, Have a Kit Kat"

• "Melts in Your Mouth, Not in Your Hands"

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Who took over the company after Wrigley died in 1932?

• Philip K. Wrigley

• William Wrigley Jr.

• John Wrigley

• Charles Wrigley

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The purpose of using the Doublemint Twins in advertisements was to:

• promote a sense of fun and freshness

• highlight the product's scientific benefits

• emphasize the product's affordability

• showcase celebrity endorsements

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What was William Wrigley, Jr.'s first job as a teenager?

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Wrigley decided to give away gifts with his products because:

• he wanted to increase sales

• he wanted to reduce costs

• he wanted to improve product quality

• he wanted to enter a new market

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What did Wrigley give away with each purchase when he switched to selling baking powder?

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How did Wrigley ensure that customers would see his gum when they paid for their items?

• By placing it near the cash register

• By advertising on television

• By offering discounts

• By giving free samples

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What was the clever idea that helped make gum a popular treat today?

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