KC2 - The Archers digital technologies

What is one of the key features of the BBC Sounds app and website?

• It allows audiences to only listen to live content

• It lets audiences listen live, catch up on episodes, and download content on the go

• It restricts access to only live episodes

• It only offers podcasts

How does The Archers engage with its audience on social media?

• By only posting updates about upcoming episodes

• By only using Instagram to promote the show

• By creating memes and viral videos only

• Through Facebook groups and Twitter hashtags, including the official @BBCTheArchers account

What visual identity element is used to promote The Archers across various platforms?

• Audio-only trailers

• Animated logos and short video clips

• Cast pictures featured on webpages, social media, and dedicated character pages

• Static text-only posts

What does the BBC webpage for The Archers offer in terms of convergence and synergies?

• Only episode descriptions

• Links to clips, podcasts, omnibus, features, blog, and official social media channels

• Just a list of upcoming episodes

• A limited selection of downloadable episodes

How does the BBC ensure its content is available across multiple platforms?

• By making programmes available on smart TVs, DAB radios, FM stations, apps, podcasts, and websites, all offering smooth links between them

• By only allowing access through smart TVs

• By limiting the availability to just mobile apps

• By requiring users to subscribe to premium services

How is the BBC Sounds app promoted to engage more listeners?

• Through text-based advertisements

• Through TV advertising stings and links to smart speakers in the home

• By limiting promotion to online banners

• By offering limited-time free trials only