ESB V.2 Exam Objectives Quiz

Which of the following is a foundational concept of entrepreneurship?

• Define entrepreneurship and small business

• Create a marketing plan

• Develop a financial statement

• Conduct a SWOT analysis

What is one of the tasks involved in identifying knowledge and skills of a successful entrepreneur?

• Identify characteristics of an entrepreneurial mindset

• Develop a business website

• Create a financial forecast

• Conduct employee training

What is a key component of recognizing potential business opportunities?

• Identify characteristics of a business opportunity

• Develop a marketing strategy

• Create a financial plan

• Conduct a customer survey

What is one of the elements of a business plan?

• Identify the purposes and value of a business plan, pitch deck, and lean canvas

• Develop a customer service strategy

• Create a social media campaign

• Conduct a market analysis

What is a task involved in identifying intellectual property concepts?

• Differentiate between trademarks, trade secrets, copyrights, and patents

• Develop a marketing budget

• Create a business logo

• Conduct a financial audit

What is one of the tasks involved in analyzing aspects of marketing processes?

• Identify marketing platforms

• Develop a financial forecast

• Conduct a customer survey

• Create a business logo

Which of the following is a component of a business plan?

• Define the key components of a business plan and pitch deck

• Develop a customer service strategy

• Create a social media campaign

• Conduct a market analysis

What is a key aspect of identifying intellectual property concepts?

• Identify the value, risks, and guidelines associated with using licensed materials

• Develop a marketing budget

• Create a business logo

• Conduct a financial audit

What is one of the objectives in the Marketing and Sales domain?

• Interpret market research

• Develop a business website

• Create a financial statement

• Conduct employee training

What is a task involved in analyzing market reactions and sales data?

• Analyze market reactions and sales data

• Develop a customer service strategy

• Create a social media campaign

• Conduct a market analysis