UTS Mata Kuliah Pemasaran Bisnis

STP in Markering stands for ...

• Situation, Targeting, Positioning

• Selling, Targeting, Positioning

• Segmentation, Targeting, Positioning

• Segmenting, Targeting, Positioning

Segmentation is

• Grouping consumers based on their preferences

• The process of identifying groups of consumers who have the same interest

• The process of identifying groups of consumers who have similarities based on certain criteria

• Group consumers based on their demographic profile

The targeting criteria......

• Market Size, Market Growth, Competitive Advantage, Competition

• Market Size, Market Growth, Consumer Type, Competition

• Competitive Strategy, Market Growth, Competitive Advantage, Competition

• Market Size, Market Share, Competitive Advantage, Competition

The following is a factor that can be used to do the segmentation:

• Social

• Economic

• Behavioural

• Politic

The following is a part of the demographic characteristic:

• Idealism

• Achievement

• Household Pattern

• All are right

A business will offer the same products to all consumers and promote them in almost the same way. This refers to>>>>.

• mass Marketing

• niche marketing

• concentrated marketing

Geographical segmentation is dividing a market into different units such as ____________.

• age, gender and income

• race, religion and family status

• states, regions and cities

• user status, usage rate and loyalty status.

What is the primary goal of targeting in marketing?

• To increase the company's market share across all segments

• To reduce the cost of production

• To focus on the product

• To identify and serve the most appropriate segments

According to the text, differentiated targeting strategy is...

• A strategy through which a firm targets several market segments with a similar offering for each

• A strategy through which a firm targets one market segment with multiple different offerings

• A strategy through which a firm targets several market segments with a different offering for each

• A strategy through which a firm targets one market segment

What is the third step in the STP process?

• Establish strategy or objectives

• Evaluate segment attractiveness

• Use segmentation methods

• Identify positioning strategy