Digital Business and E-commerce Quiz

What is the primary focus of digital business?

• Selling products online

• Applying traditional advertising methods

• Transforming operations using digital technologies

• Maintaining physical stores only

Which of the following best describes e-commerce?

• A full digital transformation strategy

• Conducting transactions over the internet

• Managing internal HR processes

• An in-person marketing campaign

Which term refers to the moment a customer researches a product online before buying?

• First Moment of Truth

• Inbound Marketing

• Zero Moment of Truth (ZMOT)

• Conversion Rate

What is the main role of content in inbound marketing?

• To interrupt user experiences

• To serve as entertainment

• To attract and inform potential customers

• To push aggressive promotions

Which of the following is a core component of digital business?

• Traditional marketing methods

• Data-driven decision-making

• Ignoring market trends

• TV advertising only

What does SEO stand for?

• Social Engagement Online

• Standard Enterprise Optimization

• Search Engine Optimization

• Strategic E-commerce Operation

Which platform is commonly used for inbound marketing?

• Telemarketing

• Radio

• Social Media

• Door-to-door sales

What is one benefit of e-commerce for businesses?

• Limited customer base

• Higher operating costs

• Global customer accessibility

• Less data on customer behavior

Which company is an example of B2C e-commerce?

• Alibaba.com

• Workday

• Amazon.com

• Figment.com

Which model describes individuals selling products directly to other individuals?

• B2B

• C2C

• B2E

• G2C