Facebook Marketing (Stukent Ch 4)

When was Facebook founded?

• 2003

• 2004

• 2005

• 2006

What was Facebook originally called when it was launched in Harvard?

• Face Mash

• TheFacebook

• HarvardConnection.com

• FaceNet

Who sued Mark Zuckerberg, claiming he used their ideas to create Facebook?

• Google

• Yahoo

• Divya Narendra, Cameron, and Tyler Winklevoss

• Microsoft

In which year did Facebook go public with its historic $5 billion initial public offering (IPO)?

• 2008

• 2010

• 2012

• 2014

Which social media platform did Facebook acquire for $1 billion in 2012?

• Instagram

• Snapchat

• X (formerly Twitter)

• LinkedIn

What is the approximate number of Facebook's monthly active users as of the time of writing?

• 1.6 billion

• 2 billion

• 3.1 billion

• 4.2 billion

What percentage of all internet users still log into Facebook, according to the text?

• 60.4%

• 56.8%

• 83.7%

• 91.5%

Which gender is more prevalent on Facebook, according to the demographics mentioned?

• Male

• Female

• Equal representation

• No one knows

Why is understanding the income level of Facebook users important for businesses, according to the text?

• To know the political affiliations of users

• To target the right audience for their products or services

• To identify potential employees

• To know the favorite hobbies of users

What percentage of U.S. adults with an annual income above $100,000 use Facebook, as per the text?

• 85%

• 68%

• 90%

• 92%