TikTok Marketing (Stukent Ch 9)

When was TikTok launched?

• 2014

• 2016

• 2017

• 2018

What was TikTok called when it was first released in China?

• Douyin

• Musical.ly

• ByteDance

• TikTak

Which app was merged with TikTok in 2018, leading to its global expansion?

• Instagram

• Snapchat

• Musical.ly

• Facebook

Which country banned TikTok in June 2020, citing concerns about sovereignty?

• United States

• India

• Pakistan

• China

Who became the first TikTok user to surpass 100 million followers in November 2020?

• Charli D’Amelio

• Jennifer Lopez

• Donald Trump

• ByteDance CEO

What is the approximate number of TikTok’s monthly active users as of the latest data?

• 500 million

• 680 million

• 1.5 billion

• 2.5 billion

What is the predominant gender demographic on TikTok in the United States?

• Male (61.4%)

• Female (61.4%)

• Male (40.6%)

• Female (40.6%)

What percentage of U.S. adults with annual incomes between $70,000 and $99,999 use TikTok?

• 12%

• 74%

• 56%

• 34%

How many languages is TikTok available in?

• 50

• 75

• 100

• 150

Which section of TikTok provides critical information for marketers targeting specific demographics?

• For You Page

• Discovery Page

• Profile Page

• Trending Page