Market Segmentation Quiz

What is the main difference between mass marketing and market segmentation?

• Mass marketing targets everyone, segmentation targets specific groups

• Both target only one customer

• Segmentation ignores customer needs

• Mass marketing costs more

Which of the following is an example of mass marketing?

• A local coffee shop giving coupons

• Coca Cola holiday TV ads

• A gym targeting seniors

• A video game store advertising to teens

Which is NOT an advantage of mass marketing?

• Lower cost

• One campaign needed

• Easy brand image reinforcement

• Strong customer loyalty from personalization

A disadvantage of mass marketing is:

• Very cost efficient

• Ignores differences in consumers

• Creates strong loyalty

• Works well in small niches

What does market segmentation do?

• Breaks down total market into smaller groups

• Eliminates customer differences

• Ensures one message fits all

• Stops brand competition

Which is NOT a benefit of using market segmentation?

• Building deeper customer loyalty

• Creating stronger marketing messages

• Keeping objectives on track

• Guaranteeing lower prices

To be considered part of a market, customers must be:

• Ready, willing, and able to purchase

• Friends with the company

• Living near the store

• Under age 30

The consumer market consists of people who:

• Buy goods for resale

• Buy goods for personal use

• Are business owners

• Work in marketing

The industrial market includes businesses that:

• Buy for personal use

• Buy for resale or production

• Only buy locally

• Avoid mass marketing

What is a company’s “market share”?

• Number of ads it runs

• Percentage of total sales in a market

• Number of employees it has

• Size of its target market