Paid Social Media Advertising (Stukent Ch 10)

What does "organic" refer to in the context of social media marketing?

• Content created using paid tools

• Content and interactions without paid promotion

• Content shared by influencers only

• Content sponsored by multiple companies

What does "paid" refer to in the context of social media advertising?

• Content shared by influencers

• Content and interactions without paid promotion

• Content promoted by means that cost money

• Content created using free tools

Why did social media ad spending increase significantly in recent years?

• Decreased effectiveness of organic content

• High return on investment with paid advertising

• Increased popularity of social media platforms

• Rising demand for influencer marketing

What is one benefit of paid social media advertising regarding lead time?

• Immediate results without any waiting time

• Elimination of the need for content creation

• Avoiding the need for specific campaign goals

• Reduction in the time between campaign start and results

How does exact targeting benefit social media advertising?

• It increases the overall reach of the ads

• It helps in putting the right content in front of the right audience

• It allows unlimited ad impressions without additional cost

• It ensures the ads are displayed to everyone on the platform

What happens once a marketer finds a successful piece of content in paid advertising?

• The content is immediately removed from the platform

• The content is continuously promoted for continual traction

• The content is never used again to avoid saturation

• The content is shared with competitors for analysis

What are the three key stages in a social media marketing funnel?

• Exploration, Analysis, Implementation

• Awareness, Engagement, Conversion

• Introduction, Development, Conclusion

• Reach, Influence, Convert

In the context of paid social media advertising, what does the "conversion" stage represent?

• People becoming familiar with the product

• People recognizing a pain point

• People ready to make a purchase

• People unaware of the brand

What is the purpose of a social media marketing funnel?

• To increase the number of social media followers

• To move people closer to a desired end result

• To create engaging and entertaining content

• To generate maximum ad impressions

Which bidding type means you only pay when someone clicks on your ad?

• CPC (Cost per Click)

• CPM (Cost per Mille)

• CPA (Cost per Conversion/Action)

• CPL (Cost per Lead)