Chapter 9 Vocab List

What is the definition of 'Media'?

• A form of communication that reaches or influences people widely

• A type of food

• A mathematical equation

• A historical event

What is 'Advertising'?

• A form of communication used to promote products or services

• A type of financial investment

• A method of cooking

• A style of painting

Sales Promotion is a marketing strategy aimed at boosting sales through short-term incentives. Which of the following is NOT a common method of sales promotion?

• Discount coupons

• Free samples

• Loyalty programs

• Television advertising

'Publicity' means:

• advertising or promoting something

• keeping something private

• a type of public transport

• a secret meeting

Describe 'Personal Selling'.

• A method of direct communication between a salesperson and a customer.

• A strategy focused on mass advertising through media.

• An online platform for selling products.

• A technique for automated customer service.

What is 'Copy' in marketing?

• A type of advertisement

• A marketing strategy

• The text used in marketing materials

• A brand logo

Product Placement is defined as:

• A marketing strategy where products are placed in media content to reach consumers.

• A method of placing products on store shelves.

• A technique for designing product packaging.

• A strategy for reducing product prices.

What is 'Visual Merchandising'?

• A marketing practice to attract customers

• A type of visual art

• A form of digital advertising

• A method of online sales

Explain the term 'Reach'.

• The distance one can stretch their arm.

• The number of people who see your content.

• A type of fruit.

• A mathematical term.

What does 'Frequency' refer to in advertising?

• The number of times an advertisement is shown to the same audience

• The total number of people who see an advertisement

• The cost of running an advertisement

• The effectiveness of an advertisement