VB Chapter 4 Practice Quizziz

What is Walmart known for?

• Everyday low prices, enormous selection, efficient supply chain

• High prices, limited selection, slow supply chain

• Luxury products, small stores, high prices

• Limited selection, high prices, slow supply chain

What significant change did Walmart make to its corporate name in 2018?

• Added "supercenter"

• Removed "stores"

• Added "global"

• Removed "market"

Which of the following is an advantage of Walmart's omnichannel strategy?

• Limited selection

• Local name recognition

• One-stop shopping experience

• Minimal resources

What is one of the resources that Walmart has in its omnichannel strategy?

• Limited budget

• Incredible amount of resources

• Small workforce

• Few suppliers

What was one of the key focuses in Walmart's website redesign?

• Emphasis on high quality imagery

• Increase in information density

• Use of bright colors and typography

• Reduction of personalization features

Which of the following was NOT a part of Walmart's omnichannel strategy?

• Large images depicting daily life

• Heavy emphasis on personalization

• Increase in information density

• More muted colors and typography

What is a focal point in Walmart's omnichannel strategy?

• Text content

• Images

• Video content

• Audio content

What is the first step in the visioning process for building a website or app?

• Develop a Timeline

• Conduct a SWOT Analysis

• What's the Idea

• Characterize the Marketplace

Which question helps in understanding the financial aspect of a website or app?

• Who and Where is the Target Audience?

• Where's the Money: Business and Revenue Model

• Where's the Content Coming From?

• Develop an E-Commerce Presence Map

What analysis should be conducted to know yourself better when building a website or app?

• SWOT Analysis

• Revenue Model Analysis

• Marketplace Characterization

• Content Source Analysis