Facebook | Network Effects

What year did Mark Zuckerberg start Facebook?

• 2008

• 2002

• 2004

• 2006

What effect did Facebook create as it expanded into other colleges?

• Direct network effect

• Bandwagon effect

• Data network effect

• Marketplace effect

What percentage of online ad revenue comes through Facebook?

• 15%

• 30%

• 10%

• 23%

What feature did Facebook launch in 2011?

• Facebook Live

• Facebook Messenger

• Facebook Stories

• Facebook Marketplace

Which messaging app did Facebook acquire in 2014?

• Snapchat

• Telegram

• WhatsApp

• WeChat

What is one of the major threats to Facebook mentioned in the text?

• Technical failures

• User privacy concerns

• Government action

• Competition from Twitter

What type of network effect does Facebook have that is different from traditional media companies?

• One-to-many

• Two-sided

• One-to-one

• Many-to-many

What did Facebook do to enhance its advertising tools?

• Launched a new platform

• Acquired Instagram

• Developed self-serve tools

• Partnered with Google

What is a potential negative effect of having too many users on Facebook?

• Increased engagement

• Content diversity

• Pollution of user experience

• Enhanced privacy

What strategy did Facebook use to allow users to log in to other websites?

• Advertising strategy

• Direct network effect

• Embedding strategy

• Marketplace strategy