Marketing Quiz: 6.0 Promotion & Advertising

What is the primary goal of promotion in marketing?

• To set prices for products

• To determine product distribution

• To inform, persuade, and remind customers

• To reduce product quality

Why is promotion important in a marketing strategy?

• It replaces product development

• It builds brand awareness and drives sales

• It eliminates the need for market research

• It ensures customer service is irrelevant

Which of the following is not a component of the promotional mix?

• Advertising

• Public Relations

• Direct Marketing

• Product Design

Which component of the promotional mix involves personal communication with potential customers?

• Sales Promotion

• Personal Selling

• Public Relations

• Sponsorship

Which of the following best describes viral, influencer, guerrilla, and grassroots marketing tactics?

• Traditional methods used primarily for television and print advertising

• Pricing strategies based on seasonal trends

• Unconventional and often low-cost tactics focused on audience engagement and word-of-mouth

• Internal company communications for employee engagement

Which of the following is the most accurate example of a marketing deliverable?

• A monthly team meeting agenda

• A finalized email campaign ready for distribution

• A general idea for a new product

• An internal employee satisfaction survey

Which of the following is not a typical component of a marketing campaign?

• Target audience

• Creative concept

• Accounting budget

• Marketing channels

Marketing campaigns are designed to:

• Replace the need for product distribution

• Build brand awareness and drive sales

• Eliminate the need for market research

• Ensure customer service is irrelevant

What are marketing tactics?

• Long-term business goals

• Financial reports

• Specific actions to execute a strategy

• Legal disclaimers in advertising

Which of the following is a marketing tactic?

• Creating a company mission statement

• Launching a limited-time coupon campaign

• Changing the company's ownership

• Redesigning the factory layout