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Service Marketing

Authored by shibli k

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University

Used 2+ times

Service Marketing
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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All of the following are examples of services EXCEPT:

Banking

Hotels

Tax preparation

computer software

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Services can not be stored. This describes the ___________characteristic of services.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

SST refers to __________

Service Standards Testing

Self- Service Technologies

Self Service Treatments

Standard Service Technologies

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Is employee training is an example of 'physical evidence' of service?

Yes

No

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does CRM stand for in the context of service management?

Consumer Review Mechanism

Client Resource Management

Customer Retention Model

Customer Relationship Management

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