Service Marketing

All of the following are examples of services EXCEPT:

• Banking

• Hotels

• Tax preparation

• computer software

Services can not be stored. This describes the ___________characteristic of services.

SST refers to __________

• Service Standards Testing

• Self- Service Technologies

• Self Service Treatments

• Standard Service Technologies

Is employee training is an example of 'physical evidence' of service?

• Yes

• No

What does CRM stand for in the context of service management?

• Consumer Review Mechanism

• Client Resource Management

• Customer Retention Model

• Customer Relationship Management