External Factors Revision Quiz

If a retail store starts using virtual reality to let customers "try on" clothes, which PESTEC factor are they responding to?

• Competitive

• Technological

• Social

• Economic

What external factor would a rise in inflation fall under ?

• Competitive

• Economic

• Technological

• Political

Which factor would impact a tech company if the government decides to cut funding for innovation grants?

• Technological

• Political

• Economic

• Social

A business that invests in recycling technology to reduce waste is responding to which factor?

• Environmental

• Social

• Technological

• Political

An economic recession might lead to higher customer spending.

• True

• False

Changes in climate can affect the price of coffee beans, making it an environmental factor for a café.

• True

• False

What PESTEC factor does a government-imposed lockdown during a pandemic fall under?

• Economic

• Environmental

• Social

• Political

new law requiring food businesses to disclose calorie information would fall under which factor?

• Economic

• Political

• Technological

• Social

Which factor is most directly impacted if a competitor introduces a loyalty program?

• Political

• Environmental

• Competitive

• Social

The introduction of a new competitor in the area is a technological factor.

• True

• False