Unit 2.2.4 Place

True or False: Place refers to where a business decides to place its advertisements.

• True

• False

What does ‘channel of distribution’ mean?

• Different methods of getting a product from producers to customers

• Different ways of advertising a product

• Different ways of laying out a store

• Different methods used to sell an item

What type of distribution channel is it when Apple sells an iPhone to a customer through their website?

• Direct

• Indirect

Being able to control the distribution and the prices charged are advantages of which distribution channel?

• Direct

• Indirect

Which of these best describes E-tailing?

• Selling to customers using the internet, often through an e-commerce website

• Selling to customers that use mobile devices

• Selling to customers in physical stores that have internet access

• Selling to customers in a physical store

True or False: An advantage of having a physical retail store is that it is available 24/7.

• True

• False

A department store is a type of what?

• Retailer

• E-tailer

• E-commerce store

Which of these is an advantage of e-tailers?

• Less products available

• Goods do not need to be delivered

• Customers can pay using cash

• Open 24/7

Which of these is a disadvantage of e-tailers?

• Discounts aren’t available

• Customers need access to the internet

• Advertising is more difficult

• Loyalty cards cannot be used

Baked beans are most commonly sold via which distribution channel?

• Direct distribution

• Indirect distribution