Smart Path Financial Literacy

Help Graham remember the different types of advertising techniques by matching each term to the correct definition.

• Using sights and sounds to appeal to your senses: sight, touch, taste, etc.

• Endorsements

• Featuring someone, like a celebrity, saying how the product worked for them can be convincing.

• Prizes

• Using words that make the products seem really exciting.

• Hype

• Using a chance to win a product, can increase interest.

• Sense Appeal

Help Graham make the best commercial by filling in the boxes with what should be in the commercial for each section. Scene 1 - Introduce your product. What should be included in Scene 1?

• A brief introduction of the product

• A detailed history of the company

• Testimonials from customers

• A list of product features

1. What is the main purpose of a commercial?
   

• 1. A. To entertain people

• 1. B. To inform people about history

• 1. C. To influence people to buy a product

• 1. D. To help people make new friends

2. Which of the following is an example of a trend?

• 2. A. Drinking water every day

• 2. B. A new toy that everyone wants

• 2. C. Studying for a math test

• 2. D. Going to sleep at night

What does the “24-hour rule” suggest you do before buying something?

• A. Ask your teacher

• B. Buy it right away

• C. Wait one day to decide if you really need or want it

• D. Tell a friend to buy it first

Which of these is a technique used in advertising?

• A. Repeating the same message

• B. Making a long video

• C. Using math problems

• D. Asking people to read a book

What can influence your decision to buy something?

• A. Friends

• B. Trends

• C. Advertising

• D. All of the above

A (a)   is something that becomes popular for a short period of time.

Which of these is a one-time cost whenbuying a pet barracuda?

• A. Fish food

• B. Water filter

• C. Tank cleaner

• D. Electricity for the heater

What does “total cost” mean?

• A. Only what you pay at the store

• B. The amount you save after buying something

• C. The full amount you pay over time, including one-time and ongoing costs

• D. The price you see on a commercial