Exploring Brand Evolution and Impact

What is an example of a brand that has shifted its image towards healthier food choices?

• Burger King

• McDonald’s

• KFC

• Subway

What is a brand audit primarily used to assess?

• Employee satisfaction

• Brand colours

• Strengths, weaknesses, customer perception, and competitor analysis

• Product pricing

Which method is NOT typically used in a brand audit?

• Surveys

• Focus groups

• Revenue analysis

• Employee interviews

What is a key component of a brand's social responsibility?

• Increasing profits

• Reducing advertising costs

• Environmental sustainability

• Expanding product lines

How can a brand's image evolution impact consumer perception?

• It has no impact

• It can improve or damage consumer trust

• It only affects the brand's logo

• It solely influences product pricing

What is an example of a healthier food choice initiative by a brand?

• Introducing larger portion sizes

• Offering more plant-based options

• Increasing sugar content in drinks

• Adding more fried items to the menu

Which of the following is a potential outcome of a successful brand audit?

• Decreased brand awareness

• Improved brand strategy

• Higher employee turnover

• Reduced product quality

Which of the following is a sign of brand loyalty?

• Frequent switching between brands

• Consistent purchase of a brand's products

• Ignoring a brand's marketing efforts

• Negative reviews about a brand

What is a common tool used in conducting a brand audit?

• Branding audit templates

• Employee handbooks

• Product catalogues

• Social media posts

How can advertising impact consumer perception?

• It has no effect on consumer perception

• It can shape and influence consumer attitudes towards a brand

• It only affects the brand's internal operations

• It solely determines the brand's market value