MM51 Marketing Unit 1 Quiz

MM51 Marketing Unit 1 Quiz

12th Grade

16 Qs

quiz-placeholder

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MM51 Marketing Unit 1 Quiz

MM51 Marketing Unit 1 Quiz

Assessment

Quiz

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12th Grade

Practice Problem

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Created by

Shay Campbell

Used 3+ times

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16 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

Which of the following is a primary component of the marketing mix?

Product

Strategy

Market Research

Branding

2.

MULTIPLE CHOICE QUESTION

1 min • 2 pts

What is the main purpose of market segmentation?

To increase production

To identify and target specific groups of consumers

To reduce marketing costs

To expand product lines

3.

MULTIPLE CHOICE QUESTION

1 min • 2 pts

Which of the following best describes the concept of 'value proposition'?

A statement that outlines the benefits a company offers to its customers

A detailed analysis of competitors' strengths and weaknesses

A list of all products offered by a company

A financial report of a company's earnings

4.

MULTIPLE CHOICE QUESTION

1 min • 2 pts

In the context of marketing, what does the term 'positioning' refer to?

The process of determining the price of a product

The place where a product is sold

The strategy of creating a distinct image of a product in the consumer's mind

The method of distributing a product

5.

MULTIPLE CHOICE QUESTION

1 min • 4 pts

Which of the following is an example of a psychographic characteristic used in market segmentation?

Age

Income

Lifestyle

Gender

6.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

What is the primary goal of a SWOT analysis in marketing?

To evaluate the financial performance of a company

To assess the strengths, weaknesses, opportunities, and threats related to a business

To develop new product ideas

To determine the best pricing strategy

7.

MULTIPLE CHOICE QUESTION

1 min • 8 pts

Which of the following is a characteristic of a niche market?

Broad target audience

High competition

Specific and well-defined customer needs

Low customer loyalty

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