môn BRA lần 2 :))

What should marketers focus on once a sufficient level of brand awareness is created?

• A. Expanding the product line

• B. Improving production efficiency

• C. Crafting a brand image

• D. Reducing advertising costs

What is a "unique selling proposition" in the context of brand associations?

• A. The strength of brand recognition

• B. Favorability of brand attributes

• C. Uniqueness of brand associations

• D. A distinctive feature that provides a competitive advantage

What is the act of designing a company's offer and image to occupy a distinct and valued place in the target customers' minds known as?

• A. Brand recognition

• B. Market segmentation

• C. Brand positioning

• D. Brand recall

Why is market segmentation important in brand positioning?

• A. To increase the company's production capacity

• B. To reduce advertising costs

• C. To identify the right market segment for the product

• D. To create unique brand associations

What are the criteria for market segmentation mentioned in the text?

• A. Brand awareness, brand image, and brand association

• B. Identifiability, size, accessibility, and responsiveness

• C. Product quality, pricing, and distribution

• D. Marketing communication and advertising

Brand image is…………….

• A. Reflected by the brand associations held in consumer memory

• B. Related to the strength of the brand node or trace in memory

• C. A step in building brand equity

• D. All of the above

When consumers can retrieve a brand from memory when given the product category or needs fulfilled by the category as a cue, it is known as:

• 
  

  A. Brand recognition 

• B. Brand recall

• C. Brand repetition

• D. Brand uniqueness

Brand recognition is………………………

• A. Consumers' ability to confirm prior exposure to the brand

• B. Consumers' ability to retrieve the brand from memory

• C. All of the above

• D. None of the above

What are the advantages of brand awareness?

• A. Learning advantages

• B. Consideration advantages

• C. Choice advantages

• D. All of the above

Which advantages create a high level of brand awareness?

• A. Choice Advantages

• B. Attention Advantages

• C. Learning Advantages

• D. Consideration Advantages