APPLE BITES BACK

How did Apple build such strong customer loyalty?

• A. Focusing solely on competitive pricing
  

• B. Creating innovative products and integrated ecosystems
  

• C. Reducing product quality to optimize profits

• D. Increasing TV advertising

  
  

What role does the Apple Store play in Apple's marketing strategy?

• A. Just a place to sell products directly
  

• B. A customer support and product experience center

• C. Acts as a product warehouse

• D. Used to sell other technology brands

What should Apple do to maintain product innovation and customer loyalty?

• A. Cut R&D budget

• B. Increase investment in advanced technologies such as AI and AR

• C. Focus only on the US and European markets

• D. Reduce product prices to attract customers

What is Apple's pricing strategy known by?

• A. Low price to compete

• B. Cost-based pricing

• C. Prestige pricing

• D. Dumping to gain market share

What can Apple learn from the Vietnamese market?

• A. Demand for high-tech products is growing strongly

• B. Consumers are not interested in premium brands

• C. There is no potential to expand the supply chain in Vietnam

• D. Domestic companies cannot compete with global brands

What factors help Apple maintain its leading position in the technology industry despite fierce competition?

• A. Relying on existing reputation without innovating

• B. Integrating hardware, software and services in a tight ecosystem

• C. Focusing only on the US and European markets to maintain exclusivity

• D. Pricing products cheaper than competitors to attract customers

What is one of the main reasons Apple has faced criticism regarding its supply chain?

• A. Issues with labor conditions and transparency in the supply chain

• B. Higher manufacturing costs in China compared to the US

• C. Apple is too dependent on the European market

• D. Competitors constantly sue Apple over copyrights

Why did Apple buy Platoon in 2018?

• A. To develop Apple Music into an independent music publishing platform

• B. To compete directly with Netflix

• C. To produce high-end audio hardware

• D. To eliminate a small competitor from the market

What strategy does Apple use to differentiate itself from its competitors in the technology industry?

• A. Race on price to gain market share quickly

• B. Develop a closed ecosystem and focus on user experience

• C. Use an open operating system to maximize user base

• D. Focus only on the enterprise segment instead of individual consumers

What is Apple's biggest challenge in manufacturing products in the US instead of China?

• A. Lack of highly skilled human resources

• B. Significantly higher manufacturing and assembly costs

• C. Tax policies that do not favor domestic manufacturing

• D. The US does not have enough supply of electronic components