Survey Design and Bias Concepts

The video tutorial discusses different types of survey questions, including scales, multiple choice, and free response. It explores various methods for conducting surveys, such as online forms, paper questionnaires, face-to-face interviews, and phone interviews, highlighting their practicality and cost-effectiveness. The tutorial also delves into survey biases, including response biases like social desirability and acquiescence, and cognitive biases such as stereotyping and reactive devaluation. It emphasizes the importance of designing objective surveys to obtain truthful responses.

Which of the following is NOT a type of survey question discussed in the video?

• True or false

• Free response

• Multiple choice

• Scales

What is one advantage of using online forms for surveys?

• They are more personal

• They are cost-effective

• They require face-to-face interaction

• They are time-consuming

Which method of conveying survey questions is considered the most practical and cost-effective?

• Face-to-face interviews

• Phone interviews

• Online forms

• Paper questionnaires

What is social desirability bias?

• A tendency to agree with all questions

• A tendency to answer questions in a way that will be viewed favorably by others

• A tendency to answer questions randomly

• A tendency to disagree with all questions

How can acquiescence bias be minimized in surveys?

• By avoiding any negative questions

• By using an equal number of positive and negative questions

• By using only positive questions

• By using only multiple-choice questions

What is a cognitive bias that affects survey responses?

• None of the above

• Stereotyping

• Acquiescence

• Social desirability

What is reactive devaluation?

• A bias where people stereotype others

• A bias where people answer in a socially desirable way

• A bias where people agree with everything

• A bias where people devalue proposals only because they originate from an adversary

Which of the following is a disadvantage of face-to-face interviews?

• They ensure complete anonymity

• They can introduce interviewer bias

• They are the fastest method

• They are the cheapest method

What is one way to ensure survey questions are objective?

• By using only yes/no questions

• By ensuring anonymity

• By avoiding any form of bias

• By using leading questions

Why is it important to be aware of biases when designing surveys?

• To make the survey more complex

• To ensure the survey is as objective and truthful as possible

• To increase the length of the survey

• To make surveys more entertaining